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Discrimination or Lack of Vision? Large Companies are Still not Investing in the Growing Latino Market

The numbers don’t lie. Latinos drove the majority (51.1%) of the nation’s population growth in the last decade. According to scholars, this trend will unquestionably continue to increase. Latinos are the future of the U.S., yet it appears that many large corporations are still in denial and are reluctant to invest in the Latino market. […]