About La Noticia
Mission Statement:
Our mission is to produce original, high quality journalism in Spanish to provide the Latino community in Charlotte, North Carolina with valuable and accurate news and information that will empower them to:
- Make informed decisions
- Engage in meaningful conversations
- Find solutions to issues they face
- Find resources
- Help shape the future of our community
- Use it as the antidote to misinformation and disinformation
Core values:
- Accuracy
- Trustworthiness
- Integrity
- Excellence
- Accessibility
- Innovation
- Family
- Faith
Organization Description:
La Noticia is a local, independent, Spanish-language news organization, which has been providing news and information to the Latino community in Charlotte, North Carolina for the last 28 years.
We produce original investigative reports and enterprise stories covering issues affecting the Latino community such as: immigration, education, affordable housing, elections, local, state and national politics, the economy, health, finance and more.
Our content strategy revolves around these three pillars:
1) Community stories
- Human interest stories about remarkable people in our community
- Stories about Latino traditions
- Places our audience visits frequently
- Local events
- The purpose of this pillar is to give the community the opportunity to see themselves in action
2) News and information the community needs
Investigative reports and enterprise stories covering issues affecting the community such as:
- Immigration
- Affordable housing
- Elections
- Local, state and national politics
- Education
- The economy
- Health
- More
3) News and information the community wants
- Trends
- Entertainment
- Crime & justice
- Spirituality
- Places to visit
- Cultural and social events
For great examples of the impact we are making in our community:
Watch this video
National Awards
Our unwavering commitment to offering our audience high quality journalism was recognized by multiple entities nationwide in 2023.
La Noticia won 49 José Martí journalism awards from the National Association of Hispanic Publications (NAHP): 9 gold, 14 silver and 26 bronze, placing La Noticia as the most awarded Spanish-language media organization in the country for the ninth consecutive year.
In November, Editor & Publisher magazine presented the EPPY Awards and lanoticia.com won two awards: Best Website for a Latin Newspaper and Best Website for a Weekly Newspaper (in English and Spanish) in the entire country.
La Noticia also received the Collaboration of the Year award from LION Publishers, the association of independent news publishers in the United States and Canada.
Partnership with the Charlotte Mecklenburg Library:
To make a clear mark in the history of Charlotte, La Noticia enjoys a partnership with the Charlotte Mecklenburg Library. They publish La Noticia's editions since 1997 in the digital historical research service "The Vault". Visit The Vault-Charlotte Mecklenburg Library website.
Collaborations
La Noticia is part of the Charlotte Journalism Collaborative (CJC) and is an active participant in the local news ecosystem.
With more than 20 reporters and seven local newsrooms, CJC's work is about seeking solutions for the well-being of Charlotte's residents, making access to trusted news and information a reality for all in our community.
Members of the CJC include Carolina Public Press, Charlotte Mecklenburg Library, James L. Knight School of Communication at Queens University of Charlotte, La Noticia, QCity Metro, Qnotes, The Charlotte Observer, WCNC-Charlotte, and WFAE 90.7 FM. See more about CJC at charlottejournalism.org.
Leadership team
La Noticia is lead by a mother-son team.
Alvaro Gurdián Jr.
Alvaro is publisher of La Noticia. He has lead and is leading the transformation of La Noticia from print first to digital first. He has been instrumental in taking lanoticia.com from scratch to be a national award-winning website.
Besides his busy business schedule at La Noticia, Alvaro finds time to volunteer in the national journalism ecosystem. He serves as president of the National Association of Hispanic Publications and he is a member of the Board of Directors of LION Publishers.
Hilda Gurdián
Hilda has more than 30 years of experience in journalism. She has lead a great team of professionals at La Noticia for the last 28 years, producing high quality journalism to keep the Latino community in Charlotte and North Carolina informed.