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As North Carolina evolves politically and culturally, one reality becomes evident: the Latino vote will be decisive in the state’s future. With the rapid growth of the Latino population and their increasing integration into our communities, this voting bloc has the potential to significantly influence elections and public policies at all levels of government.

In recent years, the Latino population in North Carolina has increased significantly. According to recent census data, Latinos represent about 11% of the state’s population, which continues to rise. This growth is not just a figure; it marks a demographic shift with real political implications. Latinos are no longer a marginal group in the state’s electorate, but a crucial bloc that candidates must seriously consider if they want to succeed.

The power of the Latino vote is undeniable. With more eligible Latino voters in each election cycle, this influence will only grow. North Carolina is a key state in many elections, and the Latino vote could be decisive in the future. Candidates who do not genuinely engage with Latino voters risk losing in this new political landscape.

However, engagement with Latino voters cannot be superficial or last-minute. It must be authentic and focus on the issues that matter most to the community. Economic opportunity is a fundamental priority, as Latinos, like everyone, seek stable jobs, to support their families, and to build a prosperous future. Education is another key issue, as many Latino families want improved access to quality schools that will prepare future generations. Additionally, immigration reform remains a deeply personal issue that affects friends and family members.

Access to healthcare is another critical concern, especially after the COVID-19 pandemic disproportionately impacted Latino communities, including those in North Carolina. Candidates who offer solutions to these urgent issues will earn the trust and support of Latino voters.

Despite their growing influence, many Latinos in North Carolina still face barriers that limit their full political participation. Language barriers, restrictive voter ID laws, and misinformation campaigns targeting minorities are obstacles that can suppress participation within the Latino community. It is more crucial than ever for political leaders and community organizations to develop effective outreach efforts. Bilingual campaigns and community efforts need to reach people in their environments, whether in churches, schools, or businesses.

It’s not just about increasing voter turnout; it’s about recognizing the value of our contributions to North Carolina. Latinos are entrepreneurs, essential workers, students, and leaders. As our role in the state grows, so will our political voice.

The future of North Carolina is closely tied to the future of its Latino population. As our numbers grow, so will our influence in elections and policymaking. It’s time for politicians and parties to fully recognize the power of the Latino vote, not just during campaigns, but throughout the year in the daily work of representing our communities. For Latinos, the power to shape the future of our state is in our hands. It’s up to us to seize this opportunity and ensure our voices are heard.

Find this article in Spanish here.

Gerardo Lora, Deputy Director of Grassroots Operations The LIBRE Initiative – North Carolina